Post by arfaneu3 on Feb 13, 2024 22:40:52 GMT -5
Brand Personality The easiest way to determine your brand personality is to think of it like an actual person. So with that in mind try to answer the following questions If your brand was a person what would they be like Think in terms of adjectives here friendly playful inspiring empowering fun quirky geeky.
If your brand was a person how would they act around your ideal customer Is your brand more like a best friend or a mentor Finally if your brand was a person what they would NOT be like Use adjectives here again to determine which terms you don’t want to be associated with your brand. Your brand’s Benin Email List personality is not the same as your ideal customer avatar so it’s important not to confuse these two. as well. What are your core values What drives you What motivated you to start your business Your brand’s personality will translate into your brand’s voice which will ultimately guide you in creating content for social media and in every interaction with your audience.
The Tone Once you’ve determined your brand’s personality you need to define the tone. Even though your voice will always be the same the tone is what adds that special flavor whenever you interact with customers. The tone largely depends on the situation at hand as well the channel where the communication takes place. The tone of your voice helps you establish credibility. For example your brand’s personality may be playful fun and friendly and your social media voice should reflect that in every interaction.
If your brand was a person how would they act around your ideal customer Is your brand more like a best friend or a mentor Finally if your brand was a person what they would NOT be like Use adjectives here again to determine which terms you don’t want to be associated with your brand. Your brand’s Benin Email List personality is not the same as your ideal customer avatar so it’s important not to confuse these two. as well. What are your core values What drives you What motivated you to start your business Your brand’s personality will translate into your brand’s voice which will ultimately guide you in creating content for social media and in every interaction with your audience.
The Tone Once you’ve determined your brand’s personality you need to define the tone. Even though your voice will always be the same the tone is what adds that special flavor whenever you interact with customers. The tone largely depends on the situation at hand as well the channel where the communication takes place. The tone of your voice helps you establish credibility. For example your brand’s personality may be playful fun and friendly and your social media voice should reflect that in every interaction.