Post by account_disabled on Mar 12, 2024 1:48:28 GMT -5
The techniques with which video games hook us can be applied to all types of content, whatever the channel. Without a doubt, one of the fields where [glossary slug=»Gamification»]gamification[/glossary] can bring more benefits to your blog is email marketing campaigns . Email marketing is an efficient and cheap way to communicate directly with your readers. Unfortunately, this method leaves something to be desired when it comes to interaction. If we add to this that your followers receive dozens of similar emails in their inbox every day, it is easy to disdain email marketing and not focus efforts on improving our strategy. If you're not familiar with the basic principles and methods of gamification, you can start with this article , which also gives you some general ideas to get you started. In short, gamification plays with several basic principles to keep users motivated, engaged, and intrigued. This is what we are going to do with our emails. No more boring emails, in which the reader clicks like an automaton, if he ever does. THE REWARD IS THE KEY Any gamification strategy focuses on user behavior motivated by a reward. That is why our first step is to define what actions we want to provoke in our subscribers: That they visit us more frequently. Have them subscribe to a new newsletter. Let them participate in a survey. That they acquire a product or service. Please "like" our Facebook page. Once the behavior we expect h
As been defined, it is time to establish the necessary mechanisms to achieve our goal. In a video game, these mechanisms would be the mechanics used to keep us in suspense. For example, through story, unlocked items, etc. In the case of our campaign we can carry out several actions: It includes a ranking of the most active users in the community or the most voted comments . The reward would be recognition in front of other users, with which we achieve a double benefit, that the user shares the newsletter with his circle of contacts and also that other users are motivated to reach a similar status. This can be extended to Phone Number List other types of content generated by your readers, such as articles, photographs, etc. A ranking is a great way to give feedback to 'player readers' on their progress within the mechanics we have established. Rewards for sharing your newsletters or liking them: With current metrics we can know which users have shared your content and who among their friends have clicked to go to our page. In this way, we have the possibility of rewarding them through access to exclusive content, points to redeem on purchases, badges, free trial of a premium account, etc. Set a score: Scoring mechanisms are an essential part of video games.
These allow players to have an idea of their progress in the game and can take various forms, such as the lives we have left or the points they give us for achieving achievements. In the case of our blog, we can give points for sending comments, for reading or sharing articles, for participating in contests... Airlines usually include the points accumulated for flights in emails to members of their loyalty programs. Although they are not going to use the points immediately, they always know how many they have and are aware of what they can do with them. For this reason, email becomes an easy way to find out points and is more likely to be opened. Again, feedback to users is a fundamental part of any gamification strategy. Use email marketing to support your gamification strategy: Imagine that you have created a challenge in which the followers of your blog about photography can participate. You have established a scoring system to determine who the best photographers are, which also takes into account the votes of the community, and designed a series of prizes as rewards. Most of the actions will take place on the web or through your profiles on social networks. However, email marketing is crucial to supporting all of these channels. Through your newsletters you will be able to explain the rules of the contest, how to access it and track the challenge.
As been defined, it is time to establish the necessary mechanisms to achieve our goal. In a video game, these mechanisms would be the mechanics used to keep us in suspense. For example, through story, unlocked items, etc. In the case of our campaign we can carry out several actions: It includes a ranking of the most active users in the community or the most voted comments . The reward would be recognition in front of other users, with which we achieve a double benefit, that the user shares the newsletter with his circle of contacts and also that other users are motivated to reach a similar status. This can be extended to Phone Number List other types of content generated by your readers, such as articles, photographs, etc. A ranking is a great way to give feedback to 'player readers' on their progress within the mechanics we have established. Rewards for sharing your newsletters or liking them: With current metrics we can know which users have shared your content and who among their friends have clicked to go to our page. In this way, we have the possibility of rewarding them through access to exclusive content, points to redeem on purchases, badges, free trial of a premium account, etc. Set a score: Scoring mechanisms are an essential part of video games.
These allow players to have an idea of their progress in the game and can take various forms, such as the lives we have left or the points they give us for achieving achievements. In the case of our blog, we can give points for sending comments, for reading or sharing articles, for participating in contests... Airlines usually include the points accumulated for flights in emails to members of their loyalty programs. Although they are not going to use the points immediately, they always know how many they have and are aware of what they can do with them. For this reason, email becomes an easy way to find out points and is more likely to be opened. Again, feedback to users is a fundamental part of any gamification strategy. Use email marketing to support your gamification strategy: Imagine that you have created a challenge in which the followers of your blog about photography can participate. You have established a scoring system to determine who the best photographers are, which also takes into account the votes of the community, and designed a series of prizes as rewards. Most of the actions will take place on the web or through your profiles on social networks. However, email marketing is crucial to supporting all of these channels. Through your newsletters you will be able to explain the rules of the contest, how to access it and track the challenge.